Where, exactly,
does a brand exist?

Learning, applying and teaching a new way of understanding brands.

I’M A STUDENT

Learn the framework

→ I’M A MANAGER

Use the framework

→ I’M A FACULTY MEMBER

Teach the framework

→
Explore brands beyond the mind –
in objects, networks, relationships
and the effects they produce.
© From the Mind to the World · Francesco Massara v19 EN ISBN 979-12-986667-0-2 · IT Dalla mente al mondo 979-12-986667-1-9