Chapter 1
Where does the model place the brand?
Ask for a definition, then identify the assumptions about where the brand exists.
Protocol preview →The Machine’s Mirror
Twelve protocols, one question at a time.
Each chapter’s AI exercise becomes a reusable protocol: prompt, purpose, what to observe, and what the answer does not prove.
Chapter 9
Audit machine readability
Use the 5Rs as a materiality audit of what a language model can recover about the brand.
Protocol preview →Chapter 12
Remove the brand
Describe the category without the brand and inspect the gaps, reorganized alternatives and orphaned practices.
Protocol preview →Production version: all twelve protocols, result saving, model/language/date metadata and personal history in My Space.