The book

From the Mind to the World

Discovering What Brands Really Are

The book asks a simple, unsettling question – where, exactly, does a brand exist? – and follows it from the psychology of memory to the networks, objects and relations in which brands actually live. Twelve chapters, five parts, one framework: the Eleatic Power of brands.

English edition · ISBN 979-12-986667-0-2
Edizione italiana · Dalla mente al mondo · ISBN 979-12-986667-1-9
Francesco Massara