Official materials
Slides & teaching notes
Chapter-by-chapter decks, figures, teaching notes, exercises and discussion questions.
Verified academic users
Teach the framework without rebuilding the course from scratch.
Official chapter slides, teaching notes, figures, discussion questions and exercises – plus a place for faculty to keep or share their own adapted teaching versions.
Academic area
What verified faculty receive.
Access control and academic verification are backend features for the production build; this prototype shows the intended structure.
Faculty adaptations
Your teaching version
Upload adapted decks and choose visibility: private, your students, or verified academic community.
Applied teaching
Use PLAY and ASSESS in class
Ready-made prompts for comparing brands, interpreting profiles and discussing strategic trade-offs.
Example directory
Faculty adaptations
JS
Chapter 8 · Hit Marketing – Fashion version
Prof. Jane Smith · Example University · 90-minute class · English
MR
Chapter 12 · Eleatic Power – MBA workshop
Prof. Marco Rossi · Example Business School · Italian