@import url('https://fonts.googleapis.com/css2?family=Poppins:wght@300;400;500;600;700&display=swap');
:root{
  --claret:#7A1F2B;
  --claret-2:#9C4450;
  --ink:#191919;
  --muted:#67635f;
  --paper:#EFF9FA;
  --warm:#E7F3F5;
  --warm-2:#DCEEF1;
  --rule:#D9E6E9;
  --white:#fff;
  --max:1180px;
  --radius:12px;
  --shadow:0 14px 40px rgba(45,30,20,.08);
  --display:'Poppins',ui-sans-serif,system-ui,sans-serif;
  --body:'Poppins',ui-sans-serif,system-ui,-apple-system,'Segoe UI',Roboto,Arial,sans-serif;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--body);line-height:1.58;-webkit-font-smoothing:antialiased}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit}
.container{max-width:var(--max);margin:0 auto;padding:0 24px}
.site-header{position:sticky;top:0;z-index:50;background:rgba(239,249,250,.92);backdrop-filter:blur(12px);border-bottom:1px solid rgba(217,230,233,.9)}
.nav{height:72px;display:flex;align-items:center;gap:28px}
.brand{font-family:var(--display);font-weight:600;font-size:1.15rem;letter-spacing:.01em;white-space:nowrap;color:var(--ink)}
.brand span{color:var(--claret)}
.nav-links{display:flex;gap:26px;margin-left:auto;align-items:center;font-size:.95rem;font-weight:400}
.nav-links a{color:var(--ink);transition:color .25s}
.nav-links a[aria-current="page"]{color:var(--ink);border-bottom:2px solid var(--rule);padding-bottom:2px}.nav-links a:hover{color:var(--claret)}
.nav-cta{padding:0;border:0;border-radius:0;color:var(--ink)!important;font-weight:400}.nav-cta:hover{color:var(--claret)!important}
.menu-btn{display:none;margin-left:auto;background:none;border:0;font-size:24px}
.hero{padding:92px 0 70px;border-bottom:1px solid var(--rule);background:radial-gradient(circle at 88% 0%,rgba(122,31,43,.08),transparent 34%)}
.eyebrow{font-size:12px;text-transform:uppercase;letter-spacing:.18em;color:#8a9296;font-weight:600;margin:0 0 16px}
h1,h2,h3{font-family:var(--display);letter-spacing:-.025em;color:var(--ink);transition:color .25s}h2:hover,h3:hover{color:var(--claret)}
h1{font-size:clamp(44px,7vw,78px);line-height:1.02;max-width:900px;margin:0 0 24px}
h2{font-size:clamp(30px,4vw,46px);line-height:1.08;margin:0 0 14px}
h3{font-size:22px;line-height:1.2;margin:0 0 10px}
.lede{font-size:20px;max-width:760px;color:#383431;margin:0 0 30px}
.actions{display:flex;gap:12px;flex-wrap:wrap}
.btn{display:inline-flex;align-items:center;justify-content:center;padding:12px 18px;border-radius:999px;border:1px solid var(--ink);font-weight:600;font-size:14px;cursor:pointer;background:transparent;color:var(--ink);transition:all .25s}
.btn.primary{background:var(--ink);color:#fff;border-color:var(--ink)}.btn.primary:hover{background:var(--claret);border-color:var(--claret)}
.btn.secondary:hover{color:var(--claret);border-color:var(--claret)}
.btn.quiet{border-color:var(--rule);color:#393531;background:var(--white)}.btn.quiet:hover{color:var(--claret);border-color:var(--claret)}
.section{padding:68px 0}
.section.alt{background:var(--warm)}
.section-head{display:flex;align-items:end;justify-content:space-between;gap:24px;margin-bottom:28px}
.section-head p{max-width:640px;color:var(--muted);margin:0}
.grid-3{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:18px}
.grid-4{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.card{background:var(--white);border:1px solid var(--rule);border-radius:var(--radius);padding:24px;box-shadow:0 1px 0 rgba(0,0,0,.02)}
.card:hover{box-shadow:var(--shadow);transform:translateY(-2px);transition:.18s ease}
.card .kicker{font-size:11px;text-transform:uppercase;letter-spacing:.15em;color:var(--claret);font-weight:800;margin-bottom:12px}
.card p{color:var(--muted);margin:0 0 18px}
.card .link{color:var(--ink);font-weight:600;font-size:14px;transition:color .25s}.card .link:hover{color:var(--claret)}
.persona{min-height:260px;display:flex;flex-direction:column}
.persona .link{margin-top:auto}
.tool-card{min-height:220px;display:flex;flex-direction:column}
.tool-card .icon{font-family:var(--display);font-size:34px;color:var(--ink);margin-bottom:10px}
.tool-card .link{margin-top:auto}
.band{background:var(--ink);color:#fff;padding:34px;border-radius:18px;display:flex;gap:28px;align-items:center;justify-content:space-between}
.band h2{font-size:34px;margin:0 0 8px}.band p{margin:0;opacity:.86;max-width:720px}.band .btn{border-color:#fff;color:#fff;white-space:nowrap}
.page-hero{padding:66px 0 44px;border-bottom:1px solid var(--rule)}
.page-hero h1{font-size:clamp(38px,6vw,64px);max-width:820px}
.page-hero .lede{font-size:18px}
.tabs{display:flex;gap:8px;flex-wrap:wrap;margin:24px 0}.tab{padding:9px 13px;border:1px solid var(--rule);border-radius:999px;background:#fff;color:#4a4540}.tab.active{background:var(--claret);color:#fff;border-color:var(--claret)}
.split{display:grid;grid-template-columns:1.1fr .9fr;gap:30px;align-items:start}
.panel{background:#fff;border:1px solid var(--rule);border-radius:var(--radius);padding:24px}
.field{margin-bottom:16px}.field label{display:block;font-weight:800;font-size:13px;margin-bottom:6px}.field input,.field textarea,.field select{width:100%;padding:12px 13px;border:1px solid var(--rule);border-radius:8px;background:#fff;color:var(--ink)}
.small{font-size:13px;color:var(--muted)}
.notice{padding:14px 16px;border-left:3px solid var(--claret);background:var(--warm);font-size:14px;color:#453f3a;margin:16px 0}
.metric-grid{display:grid;grid-template-columns:repeat(5,minmax(0,1fr));gap:10px;margin:18px 0}.metric{background:var(--warm);border-radius:10px;padding:14px}.metric b{display:block;font-family:var(--display);font-size:28px}.metric span{font-size:11px;text-transform:uppercase;letter-spacing:.1em;color:var(--muted)}
.evidence{border-top:1px solid var(--rule);padding-top:16px;margin-top:16px}.evidence h4{margin:0 0 6px}.evidence p{margin:0 0 8px;color:var(--muted)}
.table-wrap{overflow:auto;border:1px solid var(--rule);border-radius:12px;background:#fff}table{width:100%;border-collapse:collapse;min-width:700px}th,td{text-align:left;padding:13px 14px;border-bottom:1px solid #e8dfd7;font-size:14px}th{font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:var(--claret);background:var(--warm)}tbody tr:last-child td{border-bottom:0}
.rank{font-family:var(--display);font-weight:700}.pill{display:inline-block;padding:5px 9px;border-radius:999px;background:var(--warm);font-size:12px}.delta-pos,.delta-neg{font-weight:800}.delta-pos{color:#336b4b}.delta-neg{color:#8f3b3b}
.profile-list{display:grid;gap:12px}.profile-item{display:flex;gap:14px;align-items:center;padding:16px;background:#fff;border:1px solid var(--rule);border-radius:10px}.avatar{width:42px;height:42px;border-radius:50%;display:grid;place-items:center;background:var(--claret);color:#fff;font-weight:800}.profile-item p{margin:2px 0;color:var(--muted);font-size:13px}
.note-list{display:grid;gap:12px}.note{padding:16px;background:#fff;border:1px solid var(--rule);border-radius:10px}.note h4{margin:0 0 4px}.note p{margin:0;color:var(--muted);font-size:13px}
.site-footer{border-top:1px solid var(--rule);padding:34px 0 46px;color:var(--muted);font-size:13px}.footer-row{display:flex;justify-content:space-between;gap:24px;flex-wrap:wrap}.footer-links{display:flex;gap:16px;flex-wrap:wrap}
.prototype{position:fixed;right:16px;bottom:16px;background:#1d1b1a;color:#fff;border-radius:999px;padding:8px 12px;font-size:11px;z-index:80;opacity:.86}
@media(max-width:900px){.grid-4{grid-template-columns:repeat(2,minmax(0,1fr))}.grid-3,.split{grid-template-columns:1fr}.metric-grid{grid-template-columns:repeat(3,1fr)}.nav-links{display:none}.menu-btn{display:block}.nav.open .nav-links{display:flex;position:absolute;left:0;right:0;top:72px;background:var(--paper);padding:20px 24px;border-bottom:1px solid var(--rule);flex-direction:column;align-items:flex-start}.band{align-items:flex-start;flex-direction:column}}
@media(max-width:560px){.container{padding:0 18px}.hero{padding-top:62px}.section{padding:48px 0}.grid-4{grid-template-columns:1fr}.metric-grid{grid-template-columns:repeat(2,1fr)}.nav{height:64px}.nav.open .nav-links{top:64px}}

/* --- innesti linguaggio v11 --- */
h1,h2,h3{font-weight:500;letter-spacing:-.02em}
.eyebrow{font-weight:600}

.btn{font-weight:600}
.card .kicker{font-weight:600;color:#8a9296}
.tile{position:absolute;will-change:transform;filter:drop-shadow(0 16px 30px rgba(33,29,38,.20));cursor:grab;touch-action:none;user-select:none;pointer-events:auto}
.tile.grab{cursor:grabbing;filter:drop-shadow(0 26px 44px rgba(33,29,38,.30))}

/* titoli: accensione parola per parola */
h1 .hw{transition:color .25s}
h1 .hw:hover{color:var(--claret)}
/* card affiancate: link ancorati alla stessa linea */
.card{display:flex;flex-direction:column}
.card .link{margin-top:auto;padding-top:12px}
.jstep{display:flex;flex-direction:column}
/* CTA oro */
.goldbtn{display:inline-block;font-weight:600;color:#8a5a00;background:linear-gradient(100deg,#FFF6DC,#FFE9A8);border:1px solid #E5B23E;border-radius:999px;padding:12px 22px;text-decoration:none;box-shadow:0 8px 24px rgba(229,178,62,.35);transition:transform .25s,filter .25s;cursor:pointer}
.goldbtn:hover{transform:translateY(-2px);filter:brightness(1.05)}

/* respiro: contenuti più larghi, testi introduttivi più grandi */
.section .container{max-width:1160px}
.lede{max-width:860px;font-size:1.06rem}

.btn-ink{display:inline-block;font-weight:600;color:#fff;background:var(--ink,#211D26);border:1px solid var(--ink,#211D26);border-radius:999px;padding:12px 22px;text-decoration:none;transition:background .25s,border-color .25s,transform .25s;cursor:pointer;font:inherit}
.btn-ink:hover{background:var(--claret);border-color:var(--claret);transform:translateY(-2px)}